One of the advantages of having a WordPress blog is that it simplifies many of your tasks, including search engine optimization (SEO). There are many ways to customize WordPress blogs to make them more SEO friendly. Best of all, most of the methods that accomplish this are very simple. What follows are some of the best tips for optimizing your WordPress site for the search engines.
Start With Keyword Research
Keyword research is always one of the first steps to take when it comes to SEO. These are the words that you are trying to rank for, so you must choose them carefully. You can use free keyword tools like Wordtracker or the Google Keyword Tool to find out what people in your niche are searching for.
Another effective way to find keywords is even simpler. You simply start typing words into Google search and see what phrases are suggested. These may not always be appropriate, but you can then put these phrases through other keyword tools to see how popular they are.
You should think about keywords right from the start, before you even purchase your domain. The title of your blog should contain your main keywords, and they should also be used in your blog description. Naturally, you also want to focus on them with all of your posts and pages as well.
Use the Right Permalink Structure
This refers to the URL of your blog posts.
The default permalink structure is something like this: www.myblog/123?. This is not helpful for SEO purposes, as there are no keywords in your post’s URL.
You can remedy this by going to your WordPress Settings and clicking on Permalink Structure. There you will find several choices. You can click on the choice for Post Title, or you can click on Custom Structure and put in /%postname% so that your actual post name is included in the URL. For this to be effective, you have to think about the keywords you use in all of your post titles.